“Marketing” The very word strikes apprehension in the heart of many leaders and owners. You might as well say “black hole”, “waste of money”, “phoo-phoo designers” or “voodoo magic”. But the super-natural power of marketing to influence opinions, sway decisions and move the masses can never be overstated. Don’t believe me? Watch political conventions, or go to the Coca Cola museum in Atlanta (one big, ingenious marketing...
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Much like ice cream cones, CRMs come in all different styles, flavors and variations. Some are fancy and expensive, some are cheap and nothing more than flavored milk. You’ve got to find the one that fits your needs. But one things for sure...
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Garry Kasparov is a Russian chess Grandmaster, former World Chess Champion and considered by many to be the greatest chess player of all time. (Wikipedia). In the late 1990’s Garry was finally defeated by a supercomputer named “Deep Blue”. He became obsessed with understanding the science of human vs. computer (systems). In a 2005 experiment, the online chess-playing site Playchess.com hosted a “freestyle” chess tournament in which...
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