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“Marketing” The very word strikes apprehension in the heart of many leaders and owners.  You might as well say “black hole”, “waste of money”, “phoo-phoo designers” or “voodoo magic”.  But the super-natural power of marketing to influence opinions, sway decisions and move the masses can never be overstated. Don’t believe me?  Watch political conventions, or go to the Coca Cola museum in Atlanta (one big, ingenious marketing...

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WOW…what a crazy few months! The world has gone mad with virus, doomsday, and economic collapse. Granted, it's not over yet. But since we can't change the world, it's time to look at what we can do - and that is look forward to the next stage. Simply doing nothing is a mistake that will be very costly down the road. At Advantage Anywhere, we are here...

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These last crazy weeks have been nothing less then a nightmare – literally. I can’t count how many people told me that they woke up every morning thinking it was a dream. Unfortunately, we all came to realize that this is our new reality. Everything that we took for granted has been shaken and even questioned. Life as we know it has been disrupted completely....

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In today’s business climate, having a CRM has become a necessity…no longer a luxury. So everyone is getting CRM. But getting a traditional CRM is not a magic bullet for a number of reasons that we discuss elsewhere. In fact, one of the biggest challenges is that most companies struggle to get their people to use their CRM. Why don’t people use their CRM?...

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Garry Kasparov is a Russian chess Grandmaster, former World Chess Champion and considered by many to be the greatest chess player of all time. (Wikipedia). In the late 1990’s Garry was finally defeated by a supercomputer named “Deep Blue”. He became obsessed with understanding the science of human vs. computer (systems). In a 2005 experiment, the online chess-playing site Playchess.com hosted a “freestyle” chess tournament in which...

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros...

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